How do you calculate CPM?

Divide the total cost by the number of impressions and multiply by 1,000. Spending $500 for 200,000 impressions gives a CPM of $2.50.

What is the difference between CPM and CPC?

CPM is the cost of 1,000 impressions, so you pay for views. CPC is the cost of one click, so you pay for visits. CPC equals CPM divided by CTR times 10.

It depends on the platform and placement. Search ads usually see higher click-through rates than display or social feed ads. Compare against your own past campaigns rather than a universal figure.

How many impressions will my budget buy?

Divide the budget by the CPM and multiply by 1,000. A $1,000 budget at a $2.50 CPM buys 400,000 impressions.

登录
服务
API
注册
博客
常见问题
条款
Telegram

English
العربية
Русский
Türkçe
Italiano
Deutsch
עברית
中文
فارسی
हिन्दी

CPM Calculator: CPM, CPC, CTR & CPA in One Free Tool

登录服务 API 注册博客常见问题条款 Telegram