How do you calculate CPM?

Divide the total cost by the number of impressions and multiply by 1,000. Spending $500 for 200,000 impressions gives a CPM of $2.50.

What is the difference between CPM and CPC?

CPM is the cost of 1,000 impressions, so you pay for views. CPC is the cost of one click, so you pay for visits. CPC equals CPM divided by CTR times 10.

It depends on the platform and placement. Search ads usually see higher click-through rates than display or social feed ads. Compare against your own past campaigns rather than a universal figure.

How many impressions will my budget buy?

Divide the budget by the CPM and multiply by 1,000. A $1,000 budget at a $2.50 CPM buys 400,000 impressions.

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CPM Calculator: CPM, CPC, CTR & CPA in One Free Tool

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