How do I calculate engagement rate on Instagram?

Add the likes, comments, shares and saves on a post, divide by your follower count and multiply by 100. For an account average, use the average interactions per post across your last 10 to 12 posts.

What is a good engagement rate?

As a rough guide, 1% to 3.5% by followers is average, 3.5% to 6% is high and anything above 6% is very high. Small accounts usually score higher than large ones.

Should I calculate engagement by followers or by reach?

Use followers when you compare accounts or build a media kit. Use reach when you want to know how well one post performed among the people who actually saw it.

How is TikTok engagement rate calculated?

On TikTok it is common to divide likes, comments and shares by video views instead of followers, because most views come from the For You page rather than from followers.

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Engagement Rate Calculator for Instagram, TikTok & YouTube (Free)

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